From Sunday's New York Times:
A Pitched Battle Over Bedbugs in Online Search Advertising
http://www.nytimes.com/2010/09/06/business/media/06websearch.html?src=busln
By TANZINA VEGA - Published: September 5, 2010
As people across the nation try to eradicate bedbugs from the crevices of their homes, a battle is being waged online among pest control companies over whose ad will be the first one most people see as they race to the Internet to learn about these insidious pests.
In the battlefield of search advertising, finding success is not easy. “The competition is fierce,” said Bill Carlson, 44, whose Web site, Bed-Bug.net, sells do-it-yourself products to kill bedbugs.
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